As Senior Lead Designer at Spring Financial, I led the initiative of a full brand refresh and drove creative strategy across multiple channels. From high-converting video ads and performance marketing assets to reimagined app flows and user experiences, my focus has been on design that not only looks sharp, but performs.

Reporting to the VP of Marketing, I lead a multidisciplinary team of graphic, motion, and UX/UI designers to produce everything from direct response campaigns and A/B-tested landing pages to CRM-integrated email journeys and conversion-optimized funnels. Collaborating across product, marketing, and data teams, our goal is always the same: elevate the brand, engage users, and move metrics that matter.

Collaborators: Mathieu Laprie, Giselle Lozano, Anna Jeon, Alfonso Pertierra, Josh Kellett, Jaqueline Ting